Project Description

Advanced student needs

TYPE

Market research, focus groups

DATE

November 2015

COPYRIGHT

OUTPUT

Report

TOPIC

Language learning, product evaluation

TYPE: Market research, focus groups

DATE: November 2015

OUTPUT: Report

TOPIC: Language learning, product evaluation

With the goal of developing a new and improved edition of Kaplan’s own text book material K+notes Advanced, this research aimed to gather input and ideas from teachers on advanced students’ needs and wants. In addition to the collection of broader ideas, it also sought detailed feedback on the current edition of Kaplan’s advanced coursebooks.

The feedback was used to support the creation of future materials that better served students and teachers.

With the goal of developing a new and improved edition of Kaplan’s own text book material K+notes Advanced, this research aimed to gather input and ideas from teachers on advanced students’ needs and wants. In addition to the collection of broader ideas, it also sought detailed feedback on the current edition of Kaplan’s advanced coursebooks.

The feedback was used to support the creation of future materials that better served students and teachers.