Project Description
Description
In 2019, I became a trustee for a small environmental charity in south west London called South West London Environement Network (SWLEN). Soon after, we began talking to the Environment Trust about a potential merger. Both organisations agreed and merged into Habitats & Heritage in November 2020.
As part of the merger, the new charity needed a new brand to combine both environment and heritage and create a more coherent image. I volunteered to undertake some market research based on designer drafts that then informed the final logo and colour palette.
Type: Branding, market research, survey
Date: May 2020
Copyright: Habitats & Heritage
Output: Report
Topic: Environment, heritage, charity merger
Tool(s): Google Forms, Excel, Python
Type: Branding, market research, survey
Date: May 2020
Copyright: Habitats & Heritage
Output: Report
Topic: Environment, heritage, charity merger
Tool(s): Google Forms, Excel, Python
Description
In 2019, I became a trustee for a small environmental charity in south west London called South West London Environement Network (SWLEN). Soon after, we began talking to the Environment Trust about a potential merger. Both organisations agreed and merged into Habitats & Heritage in November 2020.
As part of the merger, the new charity needed a new brand to combine both environment and heritage and create a more coherent image. I volunteered to undertake some market research based on designer drafts that then informed the final logo and colour palette.
