Project Description

Habitats & Heritage

TYPE

Branding, Market research, Survey

DATE

May 2020

COPYRIGHT

OUTPUT

Report  

TOPIC

Environment, heritage, merger

TOOL

Google Forms, Excel, Python

TYPE: Branding, Market research, Survey

DATE: May 2020

OUTPUT: Report  

TOPIC: Environment, heritage, merger

TOOL: Google Forms, Excel, Python

In 2019, I became a trustee for a small environmental charity in south west London called South West London Environement Network (SWLEN). Soon after, we began talking to the Environment Trust about a potential merger. Both organisations agreed and merged into Habitats & Heritage in November 2020.

As part of the merger, the new charity needed a new brand to combine both environment and heritage and create a more coherent image. I volunteered to undertake some market research based on designer drafts that then informed the final logo and colour palette.

In 2019, I became a trustee for a small environmental charity in south west London called South West London Environement Network (SWLEN). Soon after, we began talking to the Environment Trust about a potential merger. Both organisations agreed and merged into Habitats & Heritage in November 2020.

As part of the merger, the new charity needed a new brand to combine both environment and heritage and create a more coherent image. I volunteered to undertake some market research based on designer drafts that then informed the final logo and colour palette.