Various features I developed in my role as Product Design Lead at VivaCity to drive innovation and ensure user-centric solutions.
- Prototype new features and data visualisations for the dashboard.
- Implement a UX strategy and introduce design processes including user flows, wireframing, and user testing.
- Lead evaluation and user research initiatives to test, iterate and measure the effectiveness of new solutions.
- Own product marketing activities and outputs such as newsletters, animated videos, release communication and help centre articles.
Type: Product Design, UX/UI, Data visualisation
Date: Jan 2023 – Feb 2025
Copyright: VivaCity
Type: Product Design, UX/UI
Date: Nov 2023 – Feb 2025
Copyright: VivaCity
Outputs: Mockups, wireframes, user flows
Topic: Transport
Tool(s): Figma, Heap, PostHog, whiteboards
Various features I developed in my role as Product Design Lead at VivaCity to drive innovation and ensure user-centric solutions.
- Prototype new features and data visualisations for the dashboard.
- Implement a UX strategy and introduce design processes including user flows, wireframing, and user testing.
- Lead evaluation and user research initiatives to test, iterate and measure the effectiveness of new solutions.
- Own product marketing activities and outputs such as newsletters, animated videos, release communication and help centre articles.
Improving dashboard navigation
| Date: | Mar-Oct 2024 |
| Role: | User Research, Workshop facilitation, Wireframing, Testing, Marketing |
| Tools: | Figma, Dovetail, Heap, whiteboards |
Date: Mar-Oct 2024
Role: User Research, Workshop facilitation, Wireframing, Testing, Marketing
Tools: Figma, Dovetail, Heap, whiteboards
Initiative to improve dashboard workflows to help users find the data they need faster.
- Simplified user flows and information architecture of the multi-page application
- Organised a cross-function design workshop during ideation
- Created low fidelity and high fidelity wireframes
- 32% increase in returning monthly users post release
Product vision storyboards
| Date: | Sep 2024 |
| Role: | Workshop facilitation, Design |
| Tools: | Midjourney, Figma |
Storyboards showing customer journeys created with generative AI to support the product strategy and roadmapping. The outputs were used in stakeholder workshops to align technical, commercial and delivery teams among a shared goal.
Diagnosing speed issues
| Date: | Jun-Oct 2023 |
| Role: | User Research, Wireframing, Prototyping, Testing |
| Tools: | Figma, Heap, Python |
New analysis feature to help transport planners diagnose speeding issues.
- Designs based on in-depth user interview and key industry KPIs
- Increased user engagement post release (+20%)
- Helped four UK councils to decide on permanent schemes
“Probably one of the best features on the Dashboard. It’s very clear and customers always really enjoy it. – Onboarding Manager, VivaCity
