February 2021 | 4 min read
Well, 2020 was a challenging year, that’s for sure. For many, the pandemic meant struggling with health problems, finances or even loss of loved ones. But there was also (re)discovery. With millions confined to their homes, people had to find different ways to fight ‘lockdown boredom’. Old hobbies were revived and new ones picked up, of which among the top trends has been bread making. In spring 2020, homemade bread started trending on social media as supermarkets recorded yeast and flour shortages, and bread making was even declared a meditative and empowering act.
As a sourdough lover and baker myself, I decided to explore lockdown baking in more detail. I wanted to get an idea of how many more people had been baking with sourdough and whether their engagement had changed during the first lockdown period. So I collected all posts in the Reddit sourdough community for 2020 and found some interesting trends.